Mark van Baal is the founder of Follow This, a group of over 7,000 green shareholders in Big Oil. The mission of Follow This is to compel oil and gas companies to put their brains and billions behind renewable energy. Thanks to the votes of institutional investors for the Follow This Climate Resolutions, Shell, Equinor, BP, and Total each set climate targets for all emissions. In the US, in 2021, the Follow This Climate Resolutions won three consecutive majorities at the annual general shareholder meetings of ConocoPhillips, Phillips66, and Chevron.

Mark van Baal (The Hague, 1968) studied Mechanical Engineering, was a conscript navy officer, sales manager and energy journalist before he founded Follow This in 2015. He lives in Amsterdam with his wife Marijke and their son Barend.